Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

The term "interview" originates from the French word "entrevue," which means "to see each other." Indeed, a profound interview has the power to provide insight, and seeing someone often leads to appreciation and an expansion of consciousness. A well-conducted interview can unveil the hidden treasures within oneself and inspire a leap of faith. Each of us possesses an inner treasure, and Vincent Perez is no exception. His depth of perception and emotional resonance with events are truly remarkable. From this interview, you'll discover that we're not merely in the presence of an ordinary actor, but rather a genuine philosopher. Vincent Perez, a Swiss actor and director, has shared the screen with legendary actors such as Catherine Deneuve, Isabelle Adjani, Kim Basinger, and Gérard Depardieu. However, he is most widely recognized for his portrayal of "Fafan Tita," a role where even Sophie Marceau herself had to campaign for. Perez recently visited Georgia to film a commercial in Borjomi. His partner in this endeavor, no less esteemed than the aforementioned stars, was Tina Dalakishvili, who enchanted Perez with the magical tales of Borjomi. Perez himself acknowledges the depth of this project, stating: "I came here for an advertisement, but this venture delves into the profound roots of Georgia." As much as a person can delve into their own depths, they perceive the external world with the same profundity. Vincent Perez embodies this principle. "When there's a sense, it's about me." Perez was deeply moved by the Ensemble Rustavi concert: "The vigor of these dancers still resonates within me, and I wish for it to linger indefinitely... I was moved to tears; it was profoundly authentic." At times, we learn more about our own country through the eyes of our guests. Guests illuminate what is valuable, what requires nurturing, and what is uniquely ours yet scarce elsewhere. Perez also offers insights: "Here, I feel an authenticity that nourishes my spirit. It's akin to water; essential for sustenance. That's why I'm drawn here. Maintaining a connection with one's roots is crucial. In many places, this connection is lost, resulting in a loss of identity."   Perez intends to introduce Georgia to his friends soon, and there's a possibility of utilizing its scenic beauty as a filming location. He was particularly drawn to Svetitskhoveli, not only for its architectural splendor but also for its inherent power. Perez observes, perceives, and immerses himself fully in experiences. Perhaps, this is the essence of a true creator: to embrace life fully, to engage in internal contemplation, and to give birth to new forms of expression. It's akin to a struggle, where numerous obstacles must be overcome before a new creation can emerge — a struggle Perez himself articulates. This interview promises to serve as a wellspring of inspiration for creators, actors, and directors alike. Vincent Perez is undeniably a master of his craft. Discover why in this insightful interview.    

Welcome to the realm of Borjomi, where taste, history, and nature converge to birth a wholly innovative and distinctive creation - Borjomi Lemonade! The genesis of this product is rooted in the concept of providing users with a genuine emotional odyssey. It's not merely lemonade; its essence is enchanting - to transform the mundane into the extraordinary and infuse everyday life with moments of celebration.   This sweet, effervescent beverage with its distinctive taste and characteristics beckons you to embark on a journey through Georgia's rich heritage and natural wonders. Borjomi Lemonade introduces itself in four delightful flavors: tarragon, pear, Adjarian mandarin, and citrus. Each flavor encapsulates a unique blend of Georgian symbols. Let's explore each one individually: Tarkhun - Georgian cuisine is incomplete without the zesty essence of tarragon. Present in numerous dishes, beverages, and cultural works, tarragon holds a significant place! Borjomi Tarkhuna Lemonade is a distinctive fusion of life-giving water and vegetable juice, serving as a noteworthy representative of Georgia's culinary heritage.   It's a flavor that evokes both nostalgia and revitalization.   Pear - a representation of Georgia's luxuriant orchards and scenic villages.   Borjomi Pear Lemonade is a sweet symphony that harmonizes the effervescent and refreshing notes of mineral water with the luscious sweetness of pears. This sparkling fusion creates a delightful harmony, leaving you with a taste reminiscent of the abundance of Georgia's nature. The Georgian table is incomplete without the presence of tarragon and pear lemonades. In addition to these classic flavors, Borjomi introduces something fresh - Adjarian mandarin and citrus lemonades. Adjarian Mandarin - Borjomi's Adjarian Mandarin Lemonade captures the warmth and energy of the sun in a single bottle.   This aroma will transport you to the sunny slopes of Adjara, filled with radiant energy. Citrus - Borjomi's Citrus Lemonade embodies freshness and vitality. Each drop is a journey and an adventure, making it the perfect experience for those seeking a refreshing and lively taste.   Borjomi Lemonade elevates the ordinary to the extraordinary, invoking feelings of pleasure and happiness, and creating festive moments. The Borjomi lemonade packaging draws inspiration from the history of Georgia, featuring landscapes, ornaments reflective of Georgian architecture, the Borjomi valley, mineral water, and the legend of the deer—the brand's symbol. The Georgian word LIMONATI is written in English letters on the bottle, aiming to popularize this term internationally. Together, these emotional details form the iconic visage of the Borjomi lemonades' world, where each bottle serves as a portal to a realm of unforgettable moments and flavors.

As the New Year approaches, everyone engages in special preparations, ensuring a fresh start to face the future. Borjomi, an esteemed member of the New Year's table, is no exception. Like any cherished guest, it deserves special packaging to adorn the beauty of the Georgian table. In response to this festive spirit, Borjomi has unveiled a limited edition New Year's packaging. Behind the vibrant colors and shapes lies a narrative steeped in the history and symbolism of this life-giving water. Every line and dot in the design is intentional, conveying the character, history, and mood of Borjomi. The packaging comprises three main illustrations, forming what we can aptly call the Borjomi Triptych. Chapter One - Depth   This chapter narrates the origin story of Borjomi. Where once the sea existed, the land shifted, volcanoes erupted, and mountains rose. Waters receded and covered the land. However, Borjomi couldn't stay hidden below for long. It unearthed volcanic rocks, collecting over 60 vital minerals along the way, and emerged into the sunlight, bringing life to Earth's inhabitants once again. Chapter Two - Magic   An ancient Georgian prayer to the Great Mother contains the phrase, "Unforgivable in the infinite world and caught in the smallest." The second picture of the triptych seems to illustrate this, depicting a small drop of water holding the magic of the entire world: the sun, mountains, trees, and rivers. Realizing this connection can bring immense joy to an individual. Chapter Three - Deer   The deer emerges as a cult figure of Borjomi, signifying the first-timer. Ancient Georgians believed that deer antlers served as cosmic channels for receiving heavenly signals. The deer symbolized the connection between earth and sky, prevalent in pre-Christian Georgia. In the legend of Borjomi, a deer traced the path leading to its life-giving water.   All three illustrations share a consistent style. Borjomi is often described as a perfect symbiosis of four fundamental elements: volcanic fire, mineral-rich soil, air, and water. The design incorporates all four elements, some strengthening each other, some in conflict, and some neutral. Harmoniously combining these elements requires great skill. Borjomi's special packaging is a masterful work that transforms the act of drinking mineral water into a magical experience befitting the New Year.