The new can packaging of Borjomi was recognized as the best design! Natural mineral water Borjomi was named the best drink in can packaging at Zenith Global Water Drinks Awards 2024, held in Frankfurt. 2024 Global Water Drinks Awards was hosted by Germany this year. The winning companies were named at the gala evening of the 21st International Water Congress. The international jury selected 15 winners from 120 applicants across various categories. Among them is the new packaging of “Borjomi,” which will be appeared in Georgia very soon. For 30 years, Zenith Global has been evaluating products in the beverage and food industries with various criteria and announces winners in several categories. This year, Borjomi proudly secured its third win at the prestigious Zenith Global Award. Representing alongside industry leaders like Coca-Cola, Danone, Gerolsteiner, and Icelandic Glacial Water. This recognition highlights Borjomi's commitment to excellence on the global stage. Which is an honor and a point of pride. We would like to remind you that in May, at the Zenith Annual Innobev Awards 2024 held in London, "Borjomi" won two awards with its innovation “Limonati by Borjomi” - Best Premium Drink and Best Marketing/Social Media Campaign.

The Same "Borjomi," Now With New Packaging Mineral water “Borjomi” updates its packaging. The brand with 135 years of history will gradually introduce its updated visual identity to both Georgian and export markets. The new visual identity is inspired by the rich history of the brand. The main symbol of “Borjomi” – a deer is prominently featured on the updated packaging, appearing on both the front of the bottle and the center side of the label. The key elements that define “Borjomi” over the years, including the mountains of Borjomi, which together with the logotype, the deer and the buvette combined in one modern oval visual image, are even more emphasized. Additionally, the name is highlighted in both Georgian and English in the central part of the label. The green cap of “Borjomi” remained unchanged. The renewed packaging further emphasizes the premium nature of the brand. British branding agency Osborne Pike worked on the redesign of the first Georgian mineral water “Borjomi”.  According to the company, the new packaging emphasizes the continuity and long history of “Borjomi”. At the same time, the updated visual identity gives the brand an opportunity to expand categories and retain a connection with the products in the portfolio, a vivid example of which is Borjomi Lemonade.

Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

The term "interview" originates from the French word "entrevue," which means "to see each other." Indeed, a profound interview has the power to provide insight, and seeing someone often leads to appreciation and an expansion of consciousness. A well-conducted interview can unveil the hidden treasures within oneself and inspire a leap of faith. Each of us possesses an inner treasure, and Vincent Perez is no exception. His depth of perception and emotional resonance with events are truly remarkable. From this interview, you'll discover that we're not merely in the presence of an ordinary actor, but rather a genuine philosopher. Vincent Perez, a Swiss actor and director, has shared the screen with legendary actors such as Catherine Deneuve, Isabelle Adjani, Kim Basinger, and Gérard Depardieu. However, he is most widely recognized for his portrayal of "Fafan Tita," a role where even Sophie Marceau herself had to campaign for. Perez recently visited Georgia to film a commercial in Borjomi. His partner in this endeavor, no less esteemed than the aforementioned stars, was Tina Dalakishvili, who enchanted Perez with the magical tales of Borjomi. Perez himself acknowledges the depth of this project, stating: "I came here for an advertisement, but this venture delves into the profound roots of Georgia." As much as a person can delve into their own depths, they perceive the external world with the same profundity. Vincent Perez embodies this principle. "When there's a sense, it's about me." Perez was deeply moved by the Ensemble Rustavi concert: "The vigor of these dancers still resonates within me, and I wish for it to linger indefinitely... I was moved to tears; it was profoundly authentic." At times, we learn more about our own country through the eyes of our guests. Guests illuminate what is valuable, what requires nurturing, and what is uniquely ours yet scarce elsewhere. Perez also offers insights: "Here, I feel an authenticity that nourishes my spirit. It's akin to water; essential for sustenance. That's why I'm drawn here. Maintaining a connection with one's roots is crucial. In many places, this connection is lost, resulting in a loss of identity."   Perez intends to introduce Georgia to his friends soon, and there's a possibility of utilizing its scenic beauty as a filming location. He was particularly drawn to Svetitskhoveli, not only for its architectural splendor but also for its inherent power. Perez observes, perceives, and immerses himself fully in experiences. Perhaps, this is the essence of a true creator: to embrace life fully, to engage in internal contemplation, and to give birth to new forms of expression. It's akin to a struggle, where numerous obstacles must be overcome before a new creation can emerge — a struggle Perez himself articulates. This interview promises to serve as a wellspring of inspiration for creators, actors, and directors alike. Vincent Perez is undeniably a master of his craft. Discover why in this insightful interview.