The new can packaging of Borjomi was recognized as the best design! Natural mineral water Borjomi was named the best drink in can packaging at Zenith Global Water Drinks Awards 2024, held in Frankfurt. 2024 Global Water Drinks Awards was hosted by Germany this year. The winning companies were named at the gala evening of the 21st International Water Congress. The international jury selected 15 winners from 120 applicants across various categories. Among them is the new packaging of “Borjomi,” which will be appeared in Georgia very soon. For 30 years, Zenith Global has been evaluating products in the beverage and food industries with various criteria and announces winners in several categories. This year, Borjomi proudly secured its third win at the prestigious Zenith Global Award. Representing alongside industry leaders like Coca-Cola, Danone, Gerolsteiner, and Icelandic Glacial Water. This recognition highlights Borjomi's commitment to excellence on the global stage. Which is an honor and a point of pride. We would like to remind you that in May, at the Zenith Annual Innobev Awards 2024 held in London, "Borjomi" won two awards with its innovation “Limonati by Borjomi” - Best Premium Drink and Best Marketing/Social Media Campaign.

The Same "Borjomi," Now With New Packaging Mineral water “Borjomi” updates its packaging. The brand with 135 years of history will gradually introduce its updated visual identity to both Georgian and export markets. The new visual identity is inspired by the rich history of the brand. The main symbol of “Borjomi” – a deer is prominently featured on the updated packaging, appearing on both the front of the bottle and the center side of the label. The key elements that define “Borjomi” over the years, including the mountains of Borjomi, which together with the logotype, the deer and the buvette combined in one modern oval visual image, are even more emphasized. Additionally, the name is highlighted in both Georgian and English in the central part of the label. The green cap of “Borjomi” remained unchanged. The renewed packaging further emphasizes the premium nature of the brand. British branding agency Osborne Pike worked on the redesign of the first Georgian mineral water “Borjomi”.  According to the company, the new packaging emphasizes the continuity and long history of “Borjomi”. At the same time, the updated visual identity gives the brand an opportunity to expand categories and retain a connection with the products in the portfolio, a vivid example of which is Borjomi Lemonade.

Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

“Borjomi” enters a new category of drinks IDS Borjomi Georgia expands its portfolio and enters the category of sweet carbonated drinks with a range of premium lemonades. LIMONATI BY BORJOMI – is a new innovative product that the Georgian mineral water brand will offer to consumers in the near future. “Lemonade by Borjomi” is  made on the basis of mineral water “Borjomi” and Georgian natural fruit juices. The new Georgian lemonade is bottled in cans, on the design of the packaging worked the Italian branding agency “Pagina”. Four flavors of lemonade - pear, Adjarian mandarin, tarragon and citrus - are presented in cans of corresponding colors. The Borjomi Gorge, Borjomi mineral water and the brand's symbol - deer are combined in the design, along with the ornament, typical for Georgian architecture, in an oval shape. The Georgian-sounding name - LIMONATI by Borjomi, which is written in the international language to popularize the word, was chosen specially. Ivane Matchavariani, CEO of IDS Borjomi Georgia “Implementation of innovative projects and portfolio expansion is one of the important directions of our company's long-term strategy. We try to be innovators, on the one hand by introducing innovations, and on the other hand by attracting a completely different, new for us category of consumers. Entering the category of sweet carbonated drinks is not an easy task, as the environment here is quite competitive. However, we believe that “Georgian Lemonade by Borjomi” is distinguished by its ingredients and taste, which determines its success, and we will honorably continue the 100-year tradition of making lemonade in Georgia.” “Limonati by Borjomi“ is produced at Borjomi bottling plant N2 and along with distribution in Georgia will be exported to European and Central Asian countries. Negotiations with major retail outlets are currently underway. The brand plans a communication campaign and delivery of the new product to the network from the beginning of 2024. As well it will be soon available on the company's online trading platform www.mywatershop.ge.