The new can packaging of Borjomi was recognized as the best design! Natural mineral water Borjomi was named the best drink in can packaging at Zenith Global Water Drinks Awards 2024, held in Frankfurt. 2024 Global Water Drinks Awards was hosted by Germany this year. The winning companies were named at the gala evening of the 21st International Water Congress. The international jury selected 15 winners from 120 applicants across various categories. Among them is the new packaging of “Borjomi,” which will be appeared in Georgia very soon. For 30 years, Zenith Global has been evaluating products in the beverage and food industries with various criteria and announces winners in several categories. This year, Borjomi proudly secured its third win at the prestigious Zenith Global Award. Representing alongside industry leaders like Coca-Cola, Danone, Gerolsteiner, and Icelandic Glacial Water. This recognition highlights Borjomi's commitment to excellence on the global stage. Which is an honor and a point of pride. We would like to remind you that in May, at the Zenith Annual Innobev Awards 2024 held in London, "Borjomi" won two awards with its innovation “Limonati by Borjomi” - Best Premium Drink and Best Marketing/Social Media Campaign.

Georgian mineral water “Borjomi” launches a new communication campaign and invites us to a gastronomic adventure. "Open, enjoy, feel lightness” this new statement sets the tone for a new line of communication, reminding us of a ritual that has existed for more than 135 years. It highlights the importance of Borjomi as a key part of every culinary experience, making every dish feel lighter and more enjoyable. With a 135-year history, Georgian mineral water has always been a staple at our table. Today, Borjomi proudly honors this heritage, which has even inspired its new positioning. And the Brand truth remains unchanged — mineral water with its unique composition and properties makes us feel light even after enjoying a meal of any kind. The Georgian creative agency Leavingstone developed the new communication campaign for Borjomi. With the help of the new commercial, along with Georgia, the brand will also be presented in global markets.

The Same "Borjomi," Now With New Packaging Mineral water “Borjomi” updates its packaging. The brand with 135 years of history will gradually introduce its updated visual identity to both Georgian and export markets. The new visual identity is inspired by the rich history of the brand. The main symbol of “Borjomi” – a deer is prominently featured on the updated packaging, appearing on both the front of the bottle and the center side of the label. The key elements that define “Borjomi” over the years, including the mountains of Borjomi, which together with the logotype, the deer and the buvette combined in one modern oval visual image, are even more emphasized. Additionally, the name is highlighted in both Georgian and English in the central part of the label. The green cap of “Borjomi” remained unchanged. The renewed packaging further emphasizes the premium nature of the brand. British branding agency Osborne Pike worked on the redesign of the first Georgian mineral water “Borjomi”.  According to the company, the new packaging emphasizes the continuity and long history of “Borjomi”. At the same time, the updated visual identity gives the brand an opportunity to expand categories and retain a connection with the products in the portfolio, a vivid example of which is Borjomi Lemonade.

Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

The term "interview" originates from the French word "entrevue," which means "to see each other." Indeed, a profound interview has the power to provide insight, and seeing someone often leads to appreciation and an expansion of consciousness. A well-conducted interview can unveil the hidden treasures within oneself and inspire a leap of faith. Each of us possesses an inner treasure, and Vincent Perez is no exception. His depth of perception and emotional resonance with events are truly remarkable. From this interview, you'll discover that we're not merely in the presence of an ordinary actor, but rather a genuine philosopher. Vincent Perez, a Swiss actor and director, has shared the screen with legendary actors such as Catherine Deneuve, Isabelle Adjani, Kim Basinger, and Gérard Depardieu. However, he is most widely recognized for his portrayal of "Fafan Tita," a role where even Sophie Marceau herself had to campaign for. Perez recently visited Georgia to film a commercial in Borjomi. His partner in this endeavor, no less esteemed than the aforementioned stars, was Tina Dalakishvili, who enchanted Perez with the magical tales of Borjomi. Perez himself acknowledges the depth of this project, stating: "I came here for an advertisement, but this venture delves into the profound roots of Georgia." As much as a person can delve into their own depths, they perceive the external world with the same profundity. Vincent Perez embodies this principle. "When there's a sense, it's about me." Perez was deeply moved by the Ensemble Rustavi concert: "The vigor of these dancers still resonates within me, and I wish for it to linger indefinitely... I was moved to tears; it was profoundly authentic." At times, we learn more about our own country through the eyes of our guests. Guests illuminate what is valuable, what requires nurturing, and what is uniquely ours yet scarce elsewhere. Perez also offers insights: "Here, I feel an authenticity that nourishes my spirit. It's akin to water; essential for sustenance. That's why I'm drawn here. Maintaining a connection with one's roots is crucial. In many places, this connection is lost, resulting in a loss of identity."   Perez intends to introduce Georgia to his friends soon, and there's a possibility of utilizing its scenic beauty as a filming location. He was particularly drawn to Svetitskhoveli, not only for its architectural splendor but also for its inherent power. Perez observes, perceives, and immerses himself fully in experiences. Perhaps, this is the essence of a true creator: to embrace life fully, to engage in internal contemplation, and to give birth to new forms of expression. It's akin to a struggle, where numerous obstacles must be overcome before a new creation can emerge — a struggle Perez himself articulates. This interview promises to serve as a wellspring of inspiration for creators, actors, and directors alike. Vincent Perez is undeniably a master of his craft. Discover why in this insightful interview.    

As the New Year approaches, everyone engages in special preparations, ensuring a fresh start to face the future. Borjomi, an esteemed member of the New Year's table, is no exception. Like any cherished guest, it deserves special packaging to adorn the beauty of the Georgian table. In response to this festive spirit, Borjomi has unveiled a limited edition New Year's packaging. Behind the vibrant colors and shapes lies a narrative steeped in the history and symbolism of this life-giving water. Every line and dot in the design is intentional, conveying the character, history, and mood of Borjomi. The packaging comprises three main illustrations, forming what we can aptly call the Borjomi Triptych. Chapter One - Depth   This chapter narrates the origin story of Borjomi. Where once the sea existed, the land shifted, volcanoes erupted, and mountains rose. Waters receded and covered the land. However, Borjomi couldn't stay hidden below for long. It unearthed volcanic rocks, collecting over 60 vital minerals along the way, and emerged into the sunlight, bringing life to Earth's inhabitants once again. Chapter Two - Magic   An ancient Georgian prayer to the Great Mother contains the phrase, "Unforgivable in the infinite world and caught in the smallest." The second picture of the triptych seems to illustrate this, depicting a small drop of water holding the magic of the entire world: the sun, mountains, trees, and rivers. Realizing this connection can bring immense joy to an individual. Chapter Three - Deer   The deer emerges as a cult figure of Borjomi, signifying the first-timer. Ancient Georgians believed that deer antlers served as cosmic channels for receiving heavenly signals. The deer symbolized the connection between earth and sky, prevalent in pre-Christian Georgia. In the legend of Borjomi, a deer traced the path leading to its life-giving water.   All three illustrations share a consistent style. Borjomi is often described as a perfect symbiosis of four fundamental elements: volcanic fire, mineral-rich soil, air, and water. The design incorporates all four elements, some strengthening each other, some in conflict, and some neutral. Harmoniously combining these elements requires great skill. Borjomi's special packaging is a masterful work that transforms the act of drinking mineral water into a magical experience befitting the New Year.  

New Year is a symbol of a new beginning. Georgian mineral water Borjomi in its New Year campaign offers us to go on a magical adventure. The adventure led by Borjomi starts with a “kukushka”, a narrow-gauge train, which carries a symbolic load and brings everyone back to childhood. And the magic path deep in the pine forest is the perfect beginning of a fairytale adventure. This was the motive for the creation of the Borjomi’s New Year clip. According to the script, friends after a New Year's Eve party prepare for a magical adventure by drinking Borjomi. The story ends with the heroes finding themselves in a fairytale world, and the guide in this world is "Borjomi".  Vakhtang Antadze, Global Brand Director of Borjomi: “The New Year is unthinkable without Borjomi, so with our new campaign we wanted to convey a festive mood that would emotionally unite consumers. As a source of inspiration, we used the “Kukushka” which is the symbol of the city Borjomi. In the new communication campaign, we revived childhood memories and nostalgia with the help of a modern narrow-gauge train and created a magical New Year mood with 130-year history brand. In addition to Georgia, the video clip will be distributed in European and Asian countries.”  Keti Tsnobiladze, Brand Manager of Borjomi: “In the new year, together with the limited edition of our products, we offer our customers a New Year video clip that will create an even more festive mood. With this campaign we want to make the holiday even more magical and together with Borjomi take our customers on a journey into a fairytale world. The video clip will be posted on social networks and will appear on TV.”  Georgian creative agency Livingstone worked on the campaign and the concept of the New Year video, and Metro Production worked on the production.  Celebrate New Beginnings with Borjomi! - with this communication message and video clip Borjomi wishes you a Happy New Year and invites you to a magical adventure.  Agency: Leavingstone Creative Chairman: Levan Lepsveridze Creative Director: Emily Koridze Art Director: Bruce Lee Sr. Copywriter: Keti Kipshidze, Qetka Magradze Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze Sr. Account Manager: Salome Martiashvili Account Manager: Mariam Simonishvili Design Team Head: Matassi Sulakauri Design Team: Magda Janjalashvili, Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Nikita Mchedlishvili Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili  Production Director: Dima Chkheidze DoP: Sandro Darakhvelidze 1st AD: Sali Jugheli  2nd AD: Gvantsa Zhuzhunashvili Production Designer: Papuna Papaskiri  Props Master: Zaza Vashakmadze  Costume Designer: Tina Shengelia Costume Designer Assistant: Anastasia Kvirikadze  Casting: Keti Ka, Nutsa Abashidze MU: Veriko Bedeladze, Nino Bedeladze Playback: Koba Rostiashvili Camera AC: Guram Mosikashvili Gaffer: Giorgi Gogatishvili Dolly: Giorgi Zakaidze, Dimitri Zakaidze  Production Company: Metro Production Head of Production: Maia Gurabanidze  Executive Producer: Sandro Gabilaia Producer: Keti Ka  Production Manager: Guram Mosikashvili PA: Irinola Tlashadze  Location Manager: Natia Chomakhidze Location Manager Assistant: Zaza Chigladze Lockers: Giorgi Eremadze, Zauri Lomidze, Kakhaber Lomidze Unit Manager: Merab Rostomashvili  Set Manager: Koka Chkhaidze Helpers: Buba Kupatadze, Saba Saghrishvili, Niko Chkhaidze Transport Manager: Davit Maghlakelidze Financial Administator: Teko Gurabanidze Post Production Producers: Buro, Ekaterine Davitashvili Music and Sound Design: Heima Production Colour Grading: UPP Prague CG: Irakli Zurabishvili, Bruce Lee, Anzor Akhobadze, Sergi Tiginashvili, Levan Lortkipanidze, Akaki Kapanadze, Levan Gunia, Vako Aghladze, Berika Lobzhanidze, Giorgi Chanturia   Actors: Mariam Gogoladze, Mariam Kantaria, Nini Soselia, Dachi Tchezhia, Shoti Cheishvili Storyboard Artist: Qetka Magradze Photographer: George Kolbaia Assisting Photographer: Elene Gomelauri 

“Borjomi” enters a new category of drinks IDS Borjomi Georgia expands its portfolio and enters the category of sweet carbonated drinks with a range of premium lemonades. LIMONATI BY BORJOMI – is a new innovative product that the Georgian mineral water brand will offer to consumers in the near future. “Lemonade by Borjomi” is  made on the basis of mineral water “Borjomi” and Georgian natural fruit juices. The new Georgian lemonade is bottled in cans, on the design of the packaging worked the Italian branding agency “Pagina”. Four flavors of lemonade - pear, Adjarian mandarin, tarragon and citrus - are presented in cans of corresponding colors. The Borjomi Gorge, Borjomi mineral water and the brand's symbol - deer are combined in the design, along with the ornament, typical for Georgian architecture, in an oval shape. The Georgian-sounding name - LIMONATI by Borjomi, which is written in the international language to popularize the word, was chosen specially. Ivane Matchavariani, CEO of IDS Borjomi Georgia “Implementation of innovative projects and portfolio expansion is one of the important directions of our company's long-term strategy. We try to be innovators, on the one hand by introducing innovations, and on the other hand by attracting a completely different, new for us category of consumers. Entering the category of sweet carbonated drinks is not an easy task, as the environment here is quite competitive. However, we believe that “Georgian Lemonade by Borjomi” is distinguished by its ingredients and taste, which determines its success, and we will honorably continue the 100-year tradition of making lemonade in Georgia.” “Limonati by Borjomi“ is produced at Borjomi bottling plant N2 and along with distribution in Georgia will be exported to European and Central Asian countries. Negotiations with major retail outlets are currently underway. The brand plans a communication campaign and delivery of the new product to the network from the beginning of 2024. As well it will be soon available on the company's online trading platform www.mywatershop.ge.

By the shores of the Pontus Sea in the southeastern region, the Greeks stumbled upon an exceptional oil reservoir. Thanks to its depth, this locale proved highly accommodating for seafaring vessels, which earned it the moniker "Bathus" in the annals of world nomenclature. This propitious location owed much to the rich tapestry of culture that enveloped the historical body of Batumi. Colchian, Greek, Roman, Byzantine, Ottoman, British...a veritable patchwork of influences. The city's significance surged in the 19th century, when Caspian Sea oil made its inaugural journey to European shores. During this era, oil was a novelty that enthralled both common laborers and magnates alike. Batumi assumed the role of a gateway linking the Caucasus to the Western world. As the years rolled on, ships yielded to self-propelled vessels, telegraph succumbed to the telephone and the Internet, and the globe seemingly contracted in size. However, Batumi retained its pivotal function. The era of Soviet isolation cast its shadow, yet today, Batumi is in the process of reclaiming its age-old character. As the fervor of summer wanes, the city seems to settle into a reprieve, akin to a weary host after a bustling gathering. The sea takes on a velvety texture, and the sun adopts a gentle, airy disposition. In this season, Batumi springs to life with a medley of festivals, for nothing adorns quaint, petite coastal towns quite like these splendid celebrations. Among them, Adblacksea stands tall, the region's preeminent advertising industry event. The creative scene has burgeoned to such an extent that a festival became an inevitable outcome. As if this festival etched Georgia firmly onto the global creative map and boldly proclaimed, "My mission is to bridge the creative realms of this region with that of Europe." I shall assume the role of your host, for hospitality is my forte and, above all, what brings me immense joy.