The new can packaging of Borjomi was recognized as the best design! Natural mineral water Borjomi was named the best drink in can packaging at Zenith Global Water Drinks Awards 2024, held in Frankfurt. 2024 Global Water Drinks Awards was hosted by Germany this year. The winning companies were named at the gala evening of the 21st International Water Congress. The international jury selected 15 winners from 120 applicants across various categories. Among them is the new packaging of “Borjomi,” which will be appeared in Georgia very soon. For 30 years, Zenith Global has been evaluating products in the beverage and food industries with various criteria and announces winners in several categories. This year, Borjomi proudly secured its third win at the prestigious Zenith Global Award. Representing alongside industry leaders like Coca-Cola, Danone, Gerolsteiner, and Icelandic Glacial Water. This recognition highlights Borjomi's commitment to excellence on the global stage. Which is an honor and a point of pride. We would like to remind you that in May, at the Zenith Annual Innobev Awards 2024 held in London, "Borjomi" won two awards with its innovation “Limonati by Borjomi” - Best Premium Drink and Best Marketing/Social Media Campaign.

The Same "Borjomi," Now With New Packaging Mineral water “Borjomi” updates its packaging. The brand with 135 years of history will gradually introduce its updated visual identity to both Georgian and export markets. The new visual identity is inspired by the rich history of the brand. The main symbol of “Borjomi” – a deer is prominently featured on the updated packaging, appearing on both the front of the bottle and the center side of the label. The key elements that define “Borjomi” over the years, including the mountains of Borjomi, which together with the logotype, the deer and the buvette combined in one modern oval visual image, are even more emphasized. Additionally, the name is highlighted in both Georgian and English in the central part of the label. The green cap of “Borjomi” remained unchanged. The renewed packaging further emphasizes the premium nature of the brand. British branding agency Osborne Pike worked on the redesign of the first Georgian mineral water “Borjomi”.  According to the company, the new packaging emphasizes the continuity and long history of “Borjomi”. At the same time, the updated visual identity gives the brand an opportunity to expand categories and retain a connection with the products in the portfolio, a vivid example of which is Borjomi Lemonade.

Best Premium Drink and Best Marketing Campaign – "Limonati By Borjomi" won two awards at Zenith Global's Annual InnoBev Awards held in London.             The Annual InnoBev Awards are held by Zenith Global each year and assess global beverage brands on a range of criteria. This year's awards ceremony was held in London. Four nominations in 18 categories included areas such as innovation, marketing, technology, and packaging.  The international jury named "Limonati by Borjomi" as a finalist in four categories and a winner in two among 182 entries and 37 finalists. -       Best Premium Drink – Winner  -       Best marketing/social media campaign - Winner -       Best packaging design - Finalist -       Best brand development - Finalist  The success of "Borjomi" at international awards is praiseworthy and important, the participants and winners of which in different years became such large companies as Coca-Cola, PepsiCo, Nestle, Danone. Since January 2024 Borjomi has entered the market in the category of sweet, carbonated drinks with its line of premium lemonades. "Limonati by Borjomi" is an innovative product, made with mineral water "Borjomi" and Georgian natural fruit juice. The brand's communication campaign has already started. The video tells how the legend became a reality and how the inventor created "Limonati by Borjomi" - the unique taste with the help of natural fruit and mineral water "Borjomi." For more information explore “Limonati by Borjomi” TV Commercial

The term "interview" originates from the French word "entrevue," which means "to see each other." Indeed, a profound interview has the power to provide insight, and seeing someone often leads to appreciation and an expansion of consciousness. A well-conducted interview can unveil the hidden treasures within oneself and inspire a leap of faith. Each of us possesses an inner treasure, and Vincent Perez is no exception. His depth of perception and emotional resonance with events are truly remarkable. From this interview, you'll discover that we're not merely in the presence of an ordinary actor, but rather a genuine philosopher. Vincent Perez, a Swiss actor and director, has shared the screen with legendary actors such as Catherine Deneuve, Isabelle Adjani, Kim Basinger, and Gérard Depardieu. However, he is most widely recognized for his portrayal of "Fafan Tita," a role where even Sophie Marceau herself had to campaign for. Perez recently visited Georgia to film a commercial in Borjomi. His partner in this endeavor, no less esteemed than the aforementioned stars, was Tina Dalakishvili, who enchanted Perez with the magical tales of Borjomi. Perez himself acknowledges the depth of this project, stating: "I came here for an advertisement, but this venture delves into the profound roots of Georgia." As much as a person can delve into their own depths, they perceive the external world with the same profundity. Vincent Perez embodies this principle. "When there's a sense, it's about me." Perez was deeply moved by the Ensemble Rustavi concert: "The vigor of these dancers still resonates within me, and I wish for it to linger indefinitely... I was moved to tears; it was profoundly authentic." At times, we learn more about our own country through the eyes of our guests. Guests illuminate what is valuable, what requires nurturing, and what is uniquely ours yet scarce elsewhere. Perez also offers insights: "Here, I feel an authenticity that nourishes my spirit. It's akin to water; essential for sustenance. That's why I'm drawn here. Maintaining a connection with one's roots is crucial. In many places, this connection is lost, resulting in a loss of identity."   Perez intends to introduce Georgia to his friends soon, and there's a possibility of utilizing its scenic beauty as a filming location. He was particularly drawn to Svetitskhoveli, not only for its architectural splendor but also for its inherent power. Perez observes, perceives, and immerses himself fully in experiences. Perhaps, this is the essence of a true creator: to embrace life fully, to engage in internal contemplation, and to give birth to new forms of expression. It's akin to a struggle, where numerous obstacles must be overcome before a new creation can emerge — a struggle Perez himself articulates. This interview promises to serve as a wellspring of inspiration for creators, actors, and directors alike. Vincent Perez is undeniably a master of his craft. Discover why in this insightful interview.    

As the New Year approaches, everyone engages in special preparations, ensuring a fresh start to face the future. Borjomi, an esteemed member of the New Year's table, is no exception. Like any cherished guest, it deserves special packaging to adorn the beauty of the Georgian table. In response to this festive spirit, Borjomi has unveiled a limited edition New Year's packaging. Behind the vibrant colors and shapes lies a narrative steeped in the history and symbolism of this life-giving water. Every line and dot in the design is intentional, conveying the character, history, and mood of Borjomi. The packaging comprises three main illustrations, forming what we can aptly call the Borjomi Triptych. Chapter One - Depth   This chapter narrates the origin story of Borjomi. Where once the sea existed, the land shifted, volcanoes erupted, and mountains rose. Waters receded and covered the land. However, Borjomi couldn't stay hidden below for long. It unearthed volcanic rocks, collecting over 60 vital minerals along the way, and emerged into the sunlight, bringing life to Earth's inhabitants once again. Chapter Two - Magic   An ancient Georgian prayer to the Great Mother contains the phrase, "Unforgivable in the infinite world and caught in the smallest." The second picture of the triptych seems to illustrate this, depicting a small drop of water holding the magic of the entire world: the sun, mountains, trees, and rivers. Realizing this connection can bring immense joy to an individual. Chapter Three - Deer   The deer emerges as a cult figure of Borjomi, signifying the first-timer. Ancient Georgians believed that deer antlers served as cosmic channels for receiving heavenly signals. The deer symbolized the connection between earth and sky, prevalent in pre-Christian Georgia. In the legend of Borjomi, a deer traced the path leading to its life-giving water.   All three illustrations share a consistent style. Borjomi is often described as a perfect symbiosis of four fundamental elements: volcanic fire, mineral-rich soil, air, and water. The design incorporates all four elements, some strengthening each other, some in conflict, and some neutral. Harmoniously combining these elements requires great skill. Borjomi's special packaging is a masterful work that transforms the act of drinking mineral water into a magical experience befitting the New Year.  

New Year is a symbol of a new beginning. Georgian mineral water Borjomi in its New Year campaign offers us to go on a magical adventure. The adventure led by Borjomi starts with a “kukushka”, a narrow-gauge train, which carries a symbolic load and brings everyone back to childhood. And the magic path deep in the pine forest is the perfect beginning of a fairytale adventure. This was the motive for the creation of the Borjomi’s New Year clip. According to the script, friends after a New Year's Eve party prepare for a magical adventure by drinking Borjomi. The story ends with the heroes finding themselves in a fairytale world, and the guide in this world is "Borjomi".  Vakhtang Antadze, Global Brand Director of Borjomi: “The New Year is unthinkable without Borjomi, so with our new campaign we wanted to convey a festive mood that would emotionally unite consumers. As a source of inspiration, we used the “Kukushka” which is the symbol of the city Borjomi. In the new communication campaign, we revived childhood memories and nostalgia with the help of a modern narrow-gauge train and created a magical New Year mood with 130-year history brand. In addition to Georgia, the video clip will be distributed in European and Asian countries.”  Keti Tsnobiladze, Brand Manager of Borjomi: “In the new year, together with the limited edition of our products, we offer our customers a New Year video clip that will create an even more festive mood. With this campaign we want to make the holiday even more magical and together with Borjomi take our customers on a journey into a fairytale world. The video clip will be posted on social networks and will appear on TV.”  Georgian creative agency Livingstone worked on the campaign and the concept of the New Year video, and Metro Production worked on the production.  Celebrate New Beginnings with Borjomi! - with this communication message and video clip Borjomi wishes you a Happy New Year and invites you to a magical adventure.  Agency: Leavingstone Creative Chairman: Levan Lepsveridze Creative Director: Emily Koridze Art Director: Bruce Lee Sr. Copywriter: Keti Kipshidze, Qetka Magradze Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze Sr. Account Manager: Salome Martiashvili Account Manager: Mariam Simonishvili Design Team Head: Matassi Sulakauri Design Team: Magda Janjalashvili, Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Nikita Mchedlishvili Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili  Production Director: Dima Chkheidze DoP: Sandro Darakhvelidze 1st AD: Sali Jugheli  2nd AD: Gvantsa Zhuzhunashvili Production Designer: Papuna Papaskiri  Props Master: Zaza Vashakmadze  Costume Designer: Tina Shengelia Costume Designer Assistant: Anastasia Kvirikadze  Casting: Keti Ka, Nutsa Abashidze MU: Veriko Bedeladze, Nino Bedeladze Playback: Koba Rostiashvili Camera AC: Guram Mosikashvili Gaffer: Giorgi Gogatishvili Dolly: Giorgi Zakaidze, Dimitri Zakaidze  Production Company: Metro Production Head of Production: Maia Gurabanidze  Executive Producer: Sandro Gabilaia Producer: Keti Ka  Production Manager: Guram Mosikashvili PA: Irinola Tlashadze  Location Manager: Natia Chomakhidze Location Manager Assistant: Zaza Chigladze Lockers: Giorgi Eremadze, Zauri Lomidze, Kakhaber Lomidze Unit Manager: Merab Rostomashvili  Set Manager: Koka Chkhaidze Helpers: Buba Kupatadze, Saba Saghrishvili, Niko Chkhaidze Transport Manager: Davit Maghlakelidze Financial Administator: Teko Gurabanidze Post Production Producers: Buro, Ekaterine Davitashvili Music and Sound Design: Heima Production Colour Grading: UPP Prague CG: Irakli Zurabishvili, Bruce Lee, Anzor Akhobadze, Sergi Tiginashvili, Levan Lortkipanidze, Akaki Kapanadze, Levan Gunia, Vako Aghladze, Berika Lobzhanidze, Giorgi Chanturia   Actors: Mariam Gogoladze, Mariam Kantaria, Nini Soselia, Dachi Tchezhia, Shoti Cheishvili Storyboard Artist: Qetka Magradze Photographer: George Kolbaia Assisting Photographer: Elene Gomelauri 

“Borjomi” enters a new category of drinks IDS Borjomi Georgia expands its portfolio and enters the category of sweet carbonated drinks with a range of premium lemonades. LIMONATI BY BORJOMI – is a new innovative product that the Georgian mineral water brand will offer to consumers in the near future. “Lemonade by Borjomi” is  made on the basis of mineral water “Borjomi” and Georgian natural fruit juices. The new Georgian lemonade is bottled in cans, on the design of the packaging worked the Italian branding agency “Pagina”. Four flavors of lemonade - pear, Adjarian mandarin, tarragon and citrus - are presented in cans of corresponding colors. The Borjomi Gorge, Borjomi mineral water and the brand's symbol - deer are combined in the design, along with the ornament, typical for Georgian architecture, in an oval shape. The Georgian-sounding name - LIMONATI by Borjomi, which is written in the international language to popularize the word, was chosen specially. Ivane Matchavariani, CEO of IDS Borjomi Georgia “Implementation of innovative projects and portfolio expansion is one of the important directions of our company's long-term strategy. We try to be innovators, on the one hand by introducing innovations, and on the other hand by attracting a completely different, new for us category of consumers. Entering the category of sweet carbonated drinks is not an easy task, as the environment here is quite competitive. However, we believe that “Georgian Lemonade by Borjomi” is distinguished by its ingredients and taste, which determines its success, and we will honorably continue the 100-year tradition of making lemonade in Georgia.” “Limonati by Borjomi“ is produced at Borjomi bottling plant N2 and along with distribution in Georgia will be exported to European and Central Asian countries. Negotiations with major retail outlets are currently underway. The brand plans a communication campaign and delivery of the new product to the network from the beginning of 2024. As well it will be soon available on the company's online trading platform www.mywatershop.ge.

By the shores of the Pontus Sea in the southeastern region, the Greeks stumbled upon an exceptional oil reservoir. Thanks to its depth, this locale proved highly accommodating for seafaring vessels, which earned it the moniker "Bathus" in the annals of world nomenclature. This propitious location owed much to the rich tapestry of culture that enveloped the historical body of Batumi. Colchian, Greek, Roman, Byzantine, Ottoman, British...a veritable patchwork of influences. The city's significance surged in the 19th century, when Caspian Sea oil made its inaugural journey to European shores. During this era, oil was a novelty that enthralled both common laborers and magnates alike. Batumi assumed the role of a gateway linking the Caucasus to the Western world. As the years rolled on, ships yielded to self-propelled vessels, telegraph succumbed to the telephone and the Internet, and the globe seemingly contracted in size. However, Batumi retained its pivotal function. The era of Soviet isolation cast its shadow, yet today, Batumi is in the process of reclaiming its age-old character. As the fervor of summer wanes, the city seems to settle into a reprieve, akin to a weary host after a bustling gathering. The sea takes on a velvety texture, and the sun adopts a gentle, airy disposition. In this season, Batumi springs to life with a medley of festivals, for nothing adorns quaint, petite coastal towns quite like these splendid celebrations. Among them, Adblacksea stands tall, the region's preeminent advertising industry event. The creative scene has burgeoned to such an extent that a festival became an inevitable outcome. As if this festival etched Georgia firmly onto the global creative map and boldly proclaimed, "My mission is to bridge the creative realms of this region with that of Europe." I shall assume the role of your host, for hospitality is my forte and, above all, what brings me immense joy.

Georgian mineral water "Borjomi" is launching a new communication campaign in which the brand will share the legend of Borjomi's discovery, Georgian culture, and the unique healing properties of the water with the world. The campaign will take the audience on a journey through Georgia, across time, and into a magical world. The central message of the campaign is "Life-giving water, our legend." The new communication campaign portrays three eras: the mythical era, which tells the legend of Borjomi's discovery; the 1890s when Borjomi production began, and the modern era. All three periods highlight the life-giving power of Borjomi and the long history of Georgia's first mineral water, which is now an integral part of the national heritage. The video clip tells the story of a hunter who discovered the rejuvenating waters of Borjomi, witnessed how the water healed a wounded deer, and passed down this story through generations. Georgian actress Tina Dalakishvili shares this legend with world-renowned actor Vincent Peres. The Swiss-born French actor has joined the brand's new communication campaign to introduce Borjomi to the world as a symbol of our country and a source of pride.   Vincent Perez, actor: "I have dreamt of coming to Georgia for a long time. Georgians have a strong authenticity; they are warm, welcoming, and generous. I am delighted to have discovered this country with its people, art, and stunning landscapes. Coming to Georgia for the "Borjomi" mineral water's new advertising campaign, in which I am a participant, was a unique opportunity. It's the first time I've been involved in shooting a commercial, and it has been a fascinating experience for me. It provided a wonderful opportunity to connect with the Georgian people and Georgia itself. It's impressive to see how a natural gift like mineral water can become an integral part of a country's history. I hope viewers enjoy this commercial as much as I enjoyed being part of it."   Vakhtang Antadze, Global Brand Director of Borjomi: "Georgia, Europe, and Central Asia remain the main strategic markets for Borjomi. Therefore, the brand needed a new communication campaign to strengthen its position and expand into new markets." Georgians take great pride in sharing elements of their culture that express their Georgian identity. Borjomi, as both life-giving water and a legendary symbol, often plays a crucial role in presenting our country to the world. Therefore, I believe that collaborating with Vincent Peres and other renowned figures is important not only for Borjomi but for all of Georgia. In this way, we are introducing Georgian culture to the world."   Davit Iashvili, Borjomi Global Communications and Content Manager: "We wanted to convey that throughout its history, Borjomi has provided us with life-giving energy. It's a product that every Georgian is proud of and eagerly shares its history, unique flavor, and revitalizing qualities. That's why, in our new campaign, we present Borjomi as an integral part of Georgian identity and culture. The Georgian creative agency "Livingstone" worked on the commercial and communication campaign."   Levan Lefsveridze, Co-founder and Creative Director of "Livingstone" Advertising Agency: "Borjomi is a highly symbolic brand for us, as years ago, "Livingstone" won its first award with a Borjomi brief. Furthermore, it is the only Georgian brand that has held the status of the country's business card for centuries. Therefore, in our campaign, we aimed to portray Borjomi as a source of national pride in the most authentic Georgian manner."   In the video, set against the backdrop of a modernized version of our renowned polyphony, "Tsintskaro," dancers from the Georgian National Ballet "Sukhishvili," a national choreographic treasure, perform several dances specially created for the Borjomi commercial, drawing inspiration from "Samaia," hunters, and other traditional dances. This version of the music was specifically composed for the campaign by the "Postred" studio. Filming took place in various locations in Georgia, including Svaneti, Kazbegi, Kakheti, Mtskheta, Tbilisi, and the Borjomi Gorge. To better convey the historical significance of Georgian mineral water and our country's heritage, the advertisement was broadcast not only in Georgia but also in European and Central Asian countries. A website, borjomi.com, was created specifically for the new communication campaign, allowing people to explore different eras of Borjomi's history and share the rejuvenating power of this unique water.   Credits:  Client: BORJOMI  Global Brand Director: Vakhtang Antadze  Global Communications and Content Manager: Dati Iashvili  Global Digital Marketing Manager: Nikki Abaishvili    Agency: Leavingstone  Creative Chairman: Levan Lepsveridze  Chief Creative Officer: Anze Jereb   Executive Creative Director: Levan Lepsveridze  Creative Director: Emily Koridze  Art Director: Bruce Lee  Sr. Copywriter: Keti Kipshidze  Copywriter: Qetka Magradze  Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze  Sr. Account Manager: Salome Martiashvili  Account Manager: Mariam Simonishvili  Design Team Head: Matassi Sulakauri  Design Team: Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Mari Onavari, Nikita Mchedlishvili  Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili    Production  Executive Producer: Meli Bagdavadze  Director: Dima Chkheidze  Dop: Sandro Darakhvelidze  Steadicam Operator: Merab Kiknadze  Production Coordinator: Tamta Navrozashvili  Line Producer: Nino Chkhikvishvili  1st AD on Set: Ninutsa Sinjikashvili  1st AD Prepro: Maia Imedashvili  Production Design: Polina Rudchik, Sandro Nadareishvili  Props Master: Zaza Vashakmadze  Set Design Assistant: Zaza Gogorishvili, Nika Badashvili  Decorations by Jimsher Berdzenishvili and KinoFactory  Gaffer: Giorgi Gogatishvili  Light Department: Vazha Aprasidze, Giorgi Gogbaidze, Akaki Kurdadze, Robert Araqeliani, Giorgi Chubinidze, Ghvtiso Melashvili, Shalva Leluashvili, Archil Samkharadze, Bidzina Chkheidze, Bidzina Chinchaladze, Datuna Arabidze  Camera Crew: Bacho Budu Iakobidze, Khatia Khalvashi  1st AC: Irakli Duru Zhgenti  Dolly: Ghvtiso Melashvili, Bacho Jakhua  Costume Designer: Ika Bobokhdze  Wardrobe Assistant: Mariam Sabanadze, Elene Zvanbaia, Nino Zvanbaia, Nini Natelashvili, Ana Pailodze  MUA & Hair: Madonna Chanturia, Teo Glonti, Eka Lomtadze, Nino Dashniani   Casting Manager: Nutsa Abashidze  Casting Assistant: Elene Kekelidze  Stunt Department: K2 Club  Stunt Coordinator: Giorgi Komakhidze  Location Manager: Inna Margvelashvili  Location Manager on set: Nino Jvania  Set Manager: Giorgi Peradze  Production Assistant: Ana Gazdeliani  Runners: Giorgi Tsikhishvili, Giorgi Barbaqadze  Special Effects: Ioseb Gvasalia, Dato Gvasalia, Alexandre Gvasalia, Sandro Gvasalia, Rostom Giorgadze, Stanislav Pestov  DIT Operator: Boris Ostaev  Drivers: Kakha Gugushvili, Goga Rodonovi, Lasha Kiladze, Giorgi Aslamazishvili  Cleaning Lady: Marine Lomidze  Catering: Belgian Waffle  Rental: Jaga Grip  Storyboard Artist: Irakli Toidze, Qetka Magradze  Photographer: George Kolbaia  Assisting Photographer: Elene Gomelauri  BTS Operators: Giorgi Chekurishvili, Dato Chekurishvili  Choreographer: Muro Gagoshidze  Ensemble: Georgian National Ballet Sukhishvili    Celebrity Shooting Team:  DP: Vigen Vartanov  Gaffer: Giorgi Gogatishvili  Camera Crew: Nika Ghoghoberidze, Tsotne Chkheidze  Focus Puller: Erekle Tskhelishvili  MUA & Hair: Ekaterine Chanchibadze  Producer, Vincent Perez Representative: Nikoloz Khomasuridze  Celebrity coordinator: Nini Saralidze   Catering: Fiesta    Post Production  Visual Effects: Highway VFX  VFX Supervisor: Luka Jgarkava  VFX Producer: Levan Lapachi  VFX Lake Scene: Garnamatac      Music by Zviad Mgebry (POSTRED)  Vocals: Lua  Color Correction: Pavel Marko (UPP Prague)  Sound Design: Paata Godziashvili  Sound Production & Post-Production Service: Studio Phonograph   Sound Recording: Salome Akhaladze, Paata Godziashvili  Voice Casting: Artur Stepanyan  Voiceover Artist: Varlam Korshia    Special Thanks to Beqa Adamashvili, Lili Ninidze, Michelle Lepsveridze, Borjomi Rangers and to all Cast & Crew members!