Georgian mineral water “Borjomi” launches a new communication campaign and invites us to a gastronomic adventure.

"Open, enjoy, feel lightness” this new statement sets the tone for a new line of communication, reminding us of a ritual that has existed for more than 135 years. It highlights the importance of Borjomi as a key part of every culinary experience, making every dish feel lighter and more enjoyable.

With a 135-year history, Georgian mineral water has always been a staple at our table. Today, Borjomi proudly honors this heritage, which has even inspired its new positioning.

And the Brand truth remains unchanged — mineral water with its unique composition and properties makes us feel light even after enjoying a meal of any kind.

The Georgian creative agency Leavingstone developed the new communication campaign for Borjomi. With the help of the new commercial, along with Georgia, the brand will also be presented in global markets.