New Year is a symbol of a new beginning. Georgian mineral water Borjomi in its New Year campaign offers us to go on a magical adventure.

The adventure led by Borjomi starts with a “kukushka”, a narrow-gauge train, which carries a symbolic load and brings everyone back to childhood. And the magic path deep in the pine forest is the perfect beginning of a fairytale adventure. This was the motive for the creation of the Borjomi’s New Year clip. According to the script, friends after a New Year's Eve party prepare for a magical adventure by drinking Borjomi. The story ends with the heroes finding themselves in a fairytale world, and the guide in this world is "Borjomi". 

Vakhtang Antadze, Global Brand Director of Borjomi: 
“The New Year is unthinkable without Borjomi, so with our new campaign we wanted to convey a festive mood that would emotionally unite consumers. As a source of inspiration, we used the “Kukushka” which is the symbol of the city Borjomi. In the new communication campaign, we revived childhood memories and nostalgia with the help of a modern narrow-gauge train and created a magical New Year mood with 130-year history brand. In addition to Georgia, the video clip will be distributed in European and Asian countries.” 

Keti Tsnobiladze, Brand Manager of Borjomi: 
“In the new year, together with the limited edition of our products, we offer our customers a New Year video clip that will create an even more festive mood. With this campaign we want to make the holiday even more magical and together with Borjomi take our customers on a journey into a fairytale world. The video clip will be posted on social networks and will appear on TV.” 

Georgian creative agency Livingstone worked on the campaign and the concept of the New Year video, and Metro Production worked on the production. 

Celebrate New Beginnings with Borjomi! - with this communication message and video clip Borjomi wishes you a Happy New Year and invites you to a magical adventure. 

Agency: Leavingstone 
Creative Chairman: Levan Lepsveridze 
Creative Director: Emily Koridze 
Art Director: Bruce Lee 
Sr. Copywriter: Keti Kipshidze, Qetka Magradze 
Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze 
Sr. Account Manager: Salome Martiashvili 
Account Manager: Mariam Simonishvili 
Design Team Head: Matassi Sulakauri 
Design Team: Magda Janjalashvili, Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Nikita Mchedlishvili 
Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili 
 
Production 
Director: Dima Chkheidze 
DoP: Sandro Darakhvelidze 
1st AD: Sali Jugheli  
2nd AD: Gvantsa Zhuzhunashvili 
Production Designer: Papuna Papaskiri  
Props Master: Zaza Vashakmadze  
Costume Designer: Tina Shengelia 
Costume Designer Assistant: Anastasia Kvirikadze  
Casting: Keti Ka, Nutsa Abashidze 
MU: Veriko Bedeladze, Nino Bedeladze 
Playback: Koba Rostiashvili 
Camera AC: Guram Mosikashvili 
Gaffer: Giorgi Gogatishvili 
Dolly: Giorgi Zakaidze, Dimitri Zakaidze 
 
Production Company: Metro Production 
Head of Production: Maia Gurabanidze  
Executive Producer: Sandro Gabilaia 
Producer: Keti Ka  
Production Manager: Guram Mosikashvili 
PA: Irinola Tlashadze  
Location Manager: Natia Chomakhidze 
Location Manager Assistant: Zaza Chigladze 
Lockers: Giorgi Eremadze, Zauri Lomidze, Kakhaber Lomidze 
Unit Manager: Merab Rostomashvili  
Set Manager: Koka Chkhaidze 
Helpers: Buba Kupatadze, Saba Saghrishvili, Niko Chkhaidze 
Transport Manager: Davit Maghlakelidze 
Financial Administator: Teko Gurabanidze 
Post Production Producers: Buro, Ekaterine Davitashvili 
Music and Sound Design: Heima Production 
Colour Grading: UPP Prague 
CG: Irakli Zurabishvili, Bruce Lee, Anzor Akhobadze, Sergi Tiginashvili, Levan Lortkipanidze, Akaki Kapanadze, Levan Gunia, Vako Aghladze, Berika Lobzhanidze, Giorgi Chanturia  
 
Actors: Mariam Gogoladze, Mariam Kantaria, Nini Soselia, Dachi Tchezhia, Shoti Cheishvili 
Storyboard Artist: Qetka Magradze 
Photographer: George Kolbaia 
Assisting Photographer: Elene Gomelauri