Live Water, Live Legend!  On New Year's Eve, Georgian mineral water Borjomi offers the consumers a new, limited-edition packaging of Borjomi can. The new design was created in collaboration with the world-renowned Georgian designer David Koma, exclusively for Georgia. For the creation of the Borjomi limited-edition packaging David Koma was inspired by the jewelry of King Tamar, the greatest ruler of Georgia.  In this collaboration, the two brands - BORJOMI X DAVID KOMA - wanted to create a visual image reflecting our historical heritage. The packaging of the can of Borjomi uses the traditional Georgian green color of Borjomi, the deer symbol of Borjomi and the sparkling elements characteristic of David Koma.    Vakhtang Antadze, Global Brand Director Borjomi  “Borjomi is a live legend! We are proud of our history of collaboration with many legends, which we continue with David Koma. Borjomi is a visiting card of our country all over the world. David Koma is also introducing Georgia to the world through his work. Borjomi and David Koma are united by their Georgian origins, so we decided to collaborate with him, and within this collaboration David Koma created a design just for Georgia, once again emphasizing the Georgian identity of the brand.”    Irina Keidia, Marketing Director, IDS Borjomi Georgia  ”BORJOMI X DAVID KOMA collaboration is symbolic, and I think even more importantly is that - it is a collaboration with a designer who was also born in Georgia and then became known worldwide. David Koma created a limited-edition packaging for Borjomi cans exclusively for Georgia, which are already available on the shelves. Classical elements of Georgian iconography along with the main symbol of Borjomi – a deer were used in the design of the can. Borjomi is an integral part of the holiday and we have made it also a kind of tradition to offer the public a limited-edition packaging on the New Year Eve."    Internationally acclaimed Georgian designer - David Koma, also known as Davit Komakhidze, was born in Tbilisi, Georgia, he currently lives in London. His work has been internationally recognised by the fashion industry for many years. His clearly defined style, sculptural forms inspired by the female silhouette and sophisticated, elegant clothing are the foundations of David Koma's unwavering creativity. After graduating from prestigious fashion university of London - Central Saint Martins, he founded his own brand and has been a member of London Fashion Week ever since. Despite the numerous international recognitions, David Koma keeps close ties with Georgia.    David Koma, Designer   “Borjomi and Georgia are already inseparable. Georgians, no matter where we are and no matter what we create, we always believe that our creation, along with modern challenges, should respond to our identity - where we come from. Although I live abroad, I am a proud Georgian. I consider this cooperation as a special opportunity to return back to my roots. It's also a challenge to contribute designing of a historical product that I have loved for many years.    History of Georgia, folklore and culture have always been a source of my inspiration. This time, the inspiration is the royal jewelry of King Tamar. I often feature crystallized elements in my work, so I thought it would be a natural direction in this case.   I have also heard a legend about a deer who discovered the unique Borjomi water. Therefore, I kept this story in the packaging. Along with the integral symbol of the brand, I used the Georgian green color in the design, which is so abundant in Georgia - even the green forests that reflect the water."  New can of Borjomi 0,33L in volume was produced at Borjomi bottling plant N1. The limited-edition packaging is already available in Georgia.   

Georgian mineral water "Borjomi" is launching a new communication campaign in which the brand will share the legend of Borjomi's discovery, Georgian culture, and the unique healing properties of the water with the world. The campaign will take the audience on a journey through Georgia, across time, and into a magical world. The central message of the campaign is "Life-giving water, our legend." The new communication campaign portrays three eras: the mythical era, which tells the legend of Borjomi's discovery; the 1890s when Borjomi production began, and the modern era. All three periods highlight the life-giving power of Borjomi and the long history of Georgia's first mineral water, which is now an integral part of the national heritage. The video clip tells the story of a hunter who discovered the rejuvenating waters of Borjomi, witnessed how the water healed a wounded deer, and passed down this story through generations. Georgian actress Tina Dalakishvili shares this legend with world-renowned actor Vincent Peres. The Swiss-born French actor has joined the brand's new communication campaign to introduce Borjomi to the world as a symbol of our country and a source of pride.   Vincent Perez, actor: "I have dreamt of coming to Georgia for a long time. Georgians have a strong authenticity; they are warm, welcoming, and generous. I am delighted to have discovered this country with its people, art, and stunning landscapes. Coming to Georgia for the "Borjomi" mineral water's new advertising campaign, in which I am a participant, was a unique opportunity. It's the first time I've been involved in shooting a commercial, and it has been a fascinating experience for me. It provided a wonderful opportunity to connect with the Georgian people and Georgia itself. It's impressive to see how a natural gift like mineral water can become an integral part of a country's history. I hope viewers enjoy this commercial as much as I enjoyed being part of it."   Vakhtang Antadze, Global Brand Director of Borjomi: "Georgia, Europe, and Central Asia remain the main strategic markets for Borjomi. Therefore, the brand needed a new communication campaign to strengthen its position and expand into new markets." Georgians take great pride in sharing elements of their culture that express their Georgian identity. Borjomi, as both life-giving water and a legendary symbol, often plays a crucial role in presenting our country to the world. Therefore, I believe that collaborating with Vincent Peres and other renowned figures is important not only for Borjomi but for all of Georgia. In this way, we are introducing Georgian culture to the world."   Davit Iashvili, Borjomi Global Communications and Content Manager: "We wanted to convey that throughout its history, Borjomi has provided us with life-giving energy. It's a product that every Georgian is proud of and eagerly shares its history, unique flavor, and revitalizing qualities. That's why, in our new campaign, we present Borjomi as an integral part of Georgian identity and culture. The Georgian creative agency "Livingstone" worked on the commercial and communication campaign."   Levan Lefsveridze, Co-founder and Creative Director of "Livingstone" Advertising Agency: "Borjomi is a highly symbolic brand for us, as years ago, "Livingstone" won its first award with a Borjomi brief. Furthermore, it is the only Georgian brand that has held the status of the country's business card for centuries. Therefore, in our campaign, we aimed to portray Borjomi as a source of national pride in the most authentic Georgian manner."   In the video, set against the backdrop of a modernized version of our renowned polyphony, "Tsintskaro," dancers from the Georgian National Ballet "Sukhishvili," a national choreographic treasure, perform several dances specially created for the Borjomi commercial, drawing inspiration from "Samaia," hunters, and other traditional dances. This version of the music was specifically composed for the campaign by the "Postred" studio. Filming took place in various locations in Georgia, including Svaneti, Kazbegi, Kakheti, Mtskheta, Tbilisi, and the Borjomi Gorge. To better convey the historical significance of Georgian mineral water and our country's heritage, the advertisement was broadcast not only in Georgia but also in European and Central Asian countries. A website, borjomi.com, was created specifically for the new communication campaign, allowing people to explore different eras of Borjomi's history and share the rejuvenating power of this unique water.   Credits:  Client: BORJOMI  Global Brand Director: Vakhtang Antadze  Global Communications and Content Manager: Dati Iashvili  Global Digital Marketing Manager: Nikki Abaishvili    Agency: Leavingstone  Creative Chairman: Levan Lepsveridze  Chief Creative Officer: Anze Jereb   Executive Creative Director: Levan Lepsveridze  Creative Director: Emily Koridze  Art Director: Bruce Lee  Sr. Copywriter: Keti Kipshidze  Copywriter: Qetka Magradze  Account Director: Zizi Nasrashvili, Ekaterine Ebanoidze  Sr. Account Manager: Salome Martiashvili  Account Manager: Mariam Simonishvili  Design Team Head: Matassi Sulakauri  Design Team: Aniki Gelashvili, Giorgi Jinoridze, Eka Vekua, Mari Onavari, Nikita Mchedlishvili  Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili    Production  Executive Producer: Meli Bagdavadze  Director: Dima Chkheidze  Dop: Sandro Darakhvelidze  Steadicam Operator: Merab Kiknadze  Production Coordinator: Tamta Navrozashvili  Line Producer: Nino Chkhikvishvili  1st AD on Set: Ninutsa Sinjikashvili  1st AD Prepro: Maia Imedashvili  Production Design: Polina Rudchik, Sandro Nadareishvili  Props Master: Zaza Vashakmadze  Set Design Assistant: Zaza Gogorishvili, Nika Badashvili  Decorations by Jimsher Berdzenishvili and KinoFactory  Gaffer: Giorgi Gogatishvili  Light Department: Vazha Aprasidze, Giorgi Gogbaidze, Akaki Kurdadze, Robert Araqeliani, Giorgi Chubinidze, Ghvtiso Melashvili, Shalva Leluashvili, Archil Samkharadze, Bidzina Chkheidze, Bidzina Chinchaladze, Datuna Arabidze  Camera Crew: Bacho Budu Iakobidze, Khatia Khalvashi  1st AC: Irakli Duru Zhgenti  Dolly: Ghvtiso Melashvili, Bacho Jakhua  Costume Designer: Ika Bobokhdze  Wardrobe Assistant: Mariam Sabanadze, Elene Zvanbaia, Nino Zvanbaia, Nini Natelashvili, Ana Pailodze  MUA & Hair: Madonna Chanturia, Teo Glonti, Eka Lomtadze, Nino Dashniani   Casting Manager: Nutsa Abashidze  Casting Assistant: Elene Kekelidze  Stunt Department: K2 Club  Stunt Coordinator: Giorgi Komakhidze  Location Manager: Inna Margvelashvili  Location Manager on set: Nino Jvania  Set Manager: Giorgi Peradze  Production Assistant: Ana Gazdeliani  Runners: Giorgi Tsikhishvili, Giorgi Barbaqadze  Special Effects: Ioseb Gvasalia, Dato Gvasalia, Alexandre Gvasalia, Sandro Gvasalia, Rostom Giorgadze, Stanislav Pestov  DIT Operator: Boris Ostaev  Drivers: Kakha Gugushvili, Goga Rodonovi, Lasha Kiladze, Giorgi Aslamazishvili  Cleaning Lady: Marine Lomidze  Catering: Belgian Waffle  Rental: Jaga Grip  Storyboard Artist: Irakli Toidze, Qetka Magradze  Photographer: George Kolbaia  Assisting Photographer: Elene Gomelauri  BTS Operators: Giorgi Chekurishvili, Dato Chekurishvili  Choreographer: Muro Gagoshidze  Ensemble: Georgian National Ballet Sukhishvili    Celebrity Shooting Team:  DP: Vigen Vartanov  Gaffer: Giorgi Gogatishvili  Camera Crew: Nika Ghoghoberidze, Tsotne Chkheidze  Focus Puller: Erekle Tskhelishvili  MUA & Hair: Ekaterine Chanchibadze  Producer, Vincent Perez Representative: Nikoloz Khomasuridze  Celebrity coordinator: Nini Saralidze   Catering: Fiesta    Post Production  Visual Effects: Highway VFX  VFX Supervisor: Luka Jgarkava  VFX Producer: Levan Lapachi  VFX Lake Scene: Garnamatac      Music by Zviad Mgebry (POSTRED)  Vocals: Lua  Color Correction: Pavel Marko (UPP Prague)  Sound Design: Paata Godziashvili  Sound Production & Post-Production Service: Studio Phonograph   Sound Recording: Salome Akhaladze, Paata Godziashvili  Voice Casting: Artur Stepanyan  Voiceover Artist: Varlam Korshia    Special Thanks to Beqa Adamashvili, Lili Ninidze, Michelle Lepsveridze, Borjomi Rangers and to all Cast & Crew members!