Digital Museum of Borjomi
The Borjomi Digital Museum stands as one of the pioneer virtual museums in Georgia, offering a unique experience that has no parallel. It serves as a conduit between the past and the present, providing insights into the origin, evolution, and contemporary significance of Borjomi.
This digital museum seamlessly integrates modern technology with captivating storytelling, overcoming the barriers of physical distance. It invites you to embark on a journey through the captivating history and culture of Borjomi from any corner of the world.
Navigating the virtual realm of Borjomi is intuitive, facilitated by keyboard arrows. Clicking on the presented screens reveals a wealth of information. At the heart of the museum, you'll encounter the inaugural Borjomi bottling factory and the iconic symbol of the brand—the deer. From the veranda, enjoy a splendid view of Borjomi's forests, and with a simple cursor movement, step outside the museum to stroll through the enchanting forest.
Here, delve into the famous legend recounting the discovery of Borjomi water—the miraculous healing of a wounded deer and the hunter who, having experienced this miracle, shared the life-giving power of the water with the world. Explore the historical use of water dating back to the first millennium AD, its unfortunate neglect due to wars, and its rediscovery in 1829. Witness the establishment of a mineral water park and the construction of the first bottling plant in 25 years.
The museum proudly showcases awards received over the years, reflecting Europe's astonishment at Borjomi's debut in the early 20th century.
Discover that Borjomi was a haven for local and foreign artists at the turn of the 19th-20th centuries, inspiring figures such as Grigol Orbeliani, Akaki Tsereteli, Petr Tchaikovsky, Frederic Dubois de Montperre, Joseph Charlemagne, and others. Tchaikovsky himself expressed profound admiration for Borjomi, shedding tears of joy at its beauty.
Explore the evolution of Borjomi's advertising, branding, labels, and bottles, and learn about chemist F. Moldenhauer's method, preserving Borjomi's beneficial properties in bottled form.
Discover fascinating anecdotes, such as Winston Churchill consistently having Borjomi on his table during visits to the Soviet Union and Yuri Gagarin's post-space-landing request for Borjomi. Despite opposition, director Andrei Tarkovsky defiantly displayed the true Borjomi label in shots depicting the distant future during the filming of "Solaris."
The virtual museum also unveils Borjomi's cameo appearances in Hollywood movies, adding a surprising touch to its rich history and development. Delve into the intricacies of Borjomi's production, emphasizing the natural underground processes and the responsible sourcing of naturally renewable water. In the late 20th century, Borjomi's origin gained prominence as a national treasure, and today it symbolizes Georgian identity across more than 40 countries worldwide.
The Borjomi Digital Museum holds immense significance, offering an innovative and interactive approach to education, culture, and tourism. The knowledge acquired transforms seemingly ordinary mineral water into an extraordinary experience, allowing you to grasp the millennia-old history, healing properties, and vital minerals sourced from depths of 8,000 meters.
Embark on this captivating journey of discovery by visiting the museum's website.