"Open, enjoy, feel lightness" — is the new ritual that Georgian mineral water "Borjomi" introduced in the newest video clip, unveiling the latest campaign to audiences worldwide.

The campaign and the video concept was created by the “Skipads” agency. Then the creative agency "Leavingstone" worked on the campaign execution, showcasing Borjomi's 135-year legacy across different eras and highlighting its historical significance.

For years, mineral water has been an essential part of gastronomy, and this tradition continues today. "Borjomi" remains a central feature of family gatherings and festive tables. Its unique properties make every dish lighter and more flavorful.

To authentically showcase Georgian culture and cuisine, filming took place across Georgia for seven days. From the Caucasus mountains to the Black Sea coast, "Borjomi" has crafted a true gastronomic adventure.

Emily Koridze,

Creative Director at Leavingstone

 Filming with Borjomi is always interesting and full of adventures, since the new strategy deepens Borjomi's connection to Georgian roots, highlighting the beauty of Georgian nature, cuisine, culture, and music. This focus allows us to explore stunning parts of Georgia, revive cherished Georgian melodies, and proudly showcase what we love on screen. While this journey involves significant effort and numerous small challenges, the reward is truly worth it.

 

Levan Lepsveridze,

Co-founder and creative director of Leavingstone

Borjomi is a global brand with a genuine commitment to high standards. We work on campaigns that target multiple markets at once, which means at the end of the day we end up creating hundreds of unique assets and pieces of content. For us each project presents a new creative challenge and a great learning experience. It’s not often you see a brand in Georgia taking on such ambitious and detailed work.

For this year’s campaign, we wanted to show that Borjomi is truly an essential part of our culture, hospitality, and gourmet adventures. Borjomi allows us to enjoy a wide range of dishes without losing that special Georgian charm in every dining experience.