Borjomi and Pop Culture
Brands make memorable appearances in movies, creating moments that even leave actors envious. Consider the iconic moment of Dr. Pepper and Forrest Gump – an episode that forever associates the drink with the film in people's minds.
Directors often integrate popular brands into movies to depict reality as authentically as possible.
Borjomi is no exception, as a brand with a rich tradition and cultural significance appearing in numerous films may surprise you. Some of these instances are truly unexpected.
While Borjomi's inclusion in Soviet and post-Soviet films is unsurprising, its appearance in Soviet science fiction set in the distant future is genuinely unexpected. In Solaris, during a conference scene on solaristics, director Andrei Tarkovsky places bottles of life-giving water on the table. Despite convention suggesting the label should be hidden, Tarkovsky deliberately exposes the Borjomi label on screen, expressing his deep belief that Borjomi would endure into the future, gracing the tables of scientific conferences.
The Blue Mountains and unbelievable story.
In Solaris, the appearance of Borjomi may be a surprise, but it is certainly not in the Blue Mountains and unbelievable story. As Soso searches for a reader in the publishing house building, the employees play chess, and at that moment, one of the players reaches for a bottle of Borjomi. The blue mountains authentically reflect the reality of that period, where Borjomi was an integral part of everyday life, contributing to a sense of authenticity familiar to all.
Taking a leap forward, let's explore "The Bourne Ultimatum."
Jason Bourne, a high-level spy on a quest for self-discovery, embarks on a long, dangerous journey filled with adventures. In this journey, the character played by Matt Damon encounters a bottle of Borjomi.
In David Cronenberg's "Eastern Promises," Borjomi shares the screen with stars like Naomi Watts, Vincent Cassel, and Viggo Mortensen. Set in London, the film revolves around the Russian mafia, featuring Georgian actor Davit Papava alongside Borjomi.
Borjomi also makes an appearance in the 2003 film "Beyond Borders," starring Clive Owen and Angelina Jolie, where the main characters strive to save the world. While the circumstances of Borjomi's presence in this film remain unknown, it underscores the principle that nothing on screen happens by chance.
In "The Terminal," one of Tom Hanks' most memorable roles, where he portrays a citizen of the fictional state of "Cracogia" stranded in an airport terminal due to war, there is a scene where a bottle of Borjomi is placed near his head. This clever touch suggests the character is from Krakozhia rather than being a real Georgian.