Fashion & Art

Fashion & Art

19 December, 2023

David Koma, the representative of Georgian artistic style

David Koma, also recognized as David Komakhidze, is a globally renowned designer hailing from Georgia. In his early years, he showcased his talent by dressing iconic personalities such as Cindy Crawford, Jennifer Lopez, Lady Gaga, and Beyoncé.

David Koma stands as one of the trailblazers from Georgia who transcended his creative limits, elevating the reputation of our country on the global stage. He continues to be a distinguished ambassador of Georgian aesthetics. A testament to this is Beyoncé, who embarked on a world tour adorned in attire crafted by David Koma and graced the 2022 American Film Academy Awards in a gown designed by this Georgian maestro.

David Koma, a prominent global brand originating from Georgia, has found a fan in Borjomi, endorsing the essence of Georgian fashion. This mutual appreciation has culminated in a collaborative venture between these two distinguished brands.

Following in the footsteps of Adele, Beyoncé, and other renowned stars, David Koma has now joined the ranks of those who have embraced Borjomi.


In 2022, a limited edition of Borjomi, crafted under the design expertise of David Koma, was unveiled. The Borjomi jar is adorned with simple yet sophisticated ornaments, reminiscent of traditional Georgian iconography, infusing it with life and elegance. Drawing inspiration from Tamar King's Jewel, it encapsulates both regal refinement and royal glory.

Additionally, Tbilisi played host to David Koma as part of Borjomi's events.

Certainly, you've likely observed the magical properties of clothing, how it can influence mood, boost self-confidence, and convey various emotions.Perhaps a similar enchantment exists in Borjomi? Could the queen's attire impact her in the same way it does for individuals? Who's to say the living water of Borjomi isn't imbued with its own vitality? With its distinct chemistry and internal geometry, Borjomi's essence is alive. David Koma's design serves as an additional element to the life-giving water sourced from the heart of the earth, a fitting culmination to its remarkable 8000-meter journey.

When you cradle the can in your hand and focus on the label for a few moments, you'll come to realize that it's more than just mineral water—it embodies the richness of your entire country. A fusion of the old, the new, and the cutting-edge, both in material and immaterial aspects.

In the words of Yves Saint Laurent, "After a long time, I realized that the most important thing in a dress is the woman who wears it."
Similarly, Borjomi donned a metaphorical dress inspired by the jewel of King Tamar, as Borjomi itself stands as a gem in the tapestry of Georgia.






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