Following the successful launch of the ENERGIA BY BORJOMI, the brand is entering a new phase with the launch of the “Energia Club by Borjomi,” bringing together sport, energy, and the force of nature. This is a space for those who see energy and sport as an integral part of their daily lives.

Two months ago, IDS Borjomi Georgia expanded its portfolio with the launch of an innovative energy drink - “Energia by Borjomi”.  Made with Borjomi mineral water and natural ingredients, the product has proven that an energy drink can be both natural and effective. This unique composition has sparked strong consumer interest, driven the product’s success, and helped establish a strong market position. Thanks to a variety of communication initiatives, the campaign for the new energy drink became one of the most memorable and successful.

The emotional connection between the brand and consumers is strengthened and reaches a new phase. That is why the “Energia Club by Borjomi” was created, bringing together athletes whose names are associated with countless pride moments and unforgettable achievements. The first members of the club are: the captain of the Georgian national basketball team, one of the most successful Georgian basketball players, and a player for the title-winning Spanish club Barcelona - Tornike Shengelia; one of the leaders of the Georgian national football team, the first shooter  in the historic penalty series, and a player for the legendary Lisbon club Sporting CP - Giorgi Kochorashvili; captain of the Georgian national rugby team and the French Top 14 club PAU, the driving force of our scrum line - Beka Gorgadze.

Giorgi Kochorashvili, Player for the Georgian national team and Lisbon’s Sporting CP:

“For me, football is the best way to get and expend energy, so it was very easy for me to identify with the ”Energia by Borjomi”. It is also a great honor for me to participate in this new campaign alongside two outstanding Georgian captains - Tornike Shengelia and Beka Gorgadze. I am confident that “Energia by Borjomi,” with its lightness, variety of flavors, and natural ingredients, will energize many people.”

Tornike Shengelia, Captain of the Georgian national basketball team and player for Barcelona:

“In professional sports, energy and concentration play a decisive role every day. It is important to me that the product I consume is not only effective but also made with natural ingredients. That’s exactly why “Energia by Borjomi” fits into my daily routine. I’m happy to be part of this club and to share the idea behind this product and the club with even more people.”

 

Beka Gorgadze, Captain of the Georgian national rugby team and the French club PAU (TOP14):

“It’s a great honor for me to collaborate with “Borjomi.” I can confidently say that this decision was influenced by the product’s composition, which encourages frequent consumption and improved performance.”

“Energia by Borjomi” contains no added sugar, all its calories come from fruit juice, and its scientifically based formula provides fast and long-lasting energy. The brand first launched the “Energia Club by Borjomi” in Georgia, with other markets set to join in the coming years. The “Energia Club by Borjomi” will gradually expand to include more athletes and wider range of sports disciplines.